A modern website that makes Advantek’s self-funded expertise easy to understand and act on, for employers and brokers, plan members and healthcare providers.
Fresno, California
(559) 228-5454
Self-funded plan administration
Prepared for Advantek Benefit Administrators by Karina Carillo, Brandcore
Advantek pairs licensed claims administration for self-funded employers with an on-site clinical team and reporting employers can act on. That is a story worth telling clearly.
01
Built for self-funded employers
Claims administration for self-funded employer groups, including PPO, EPO and managed care plans.
02
A clinical team in the building
A full-time Medical Director and nurses on staff bring a human perspective to complex care.
03
Reporting that guides decisions
Customizable case management, utilization, diabetes management and FSA reports for employer groups.
02 / 07
Advantek Benefit AdministratorsFresno, California
03Three audiences
The people Advantek serves
Every visitor should find their next step in one click.
Advantek already runs log-ins for members, providers and employers. A clearer site greets each audience by name and takes them straight to what they came for.
01
Employers & brokers
Self-funded plan options, clinical programs, sample reporting and a direct line to the account team, all in one place.
Leads toEmployer portal & consultation
02
Plan members & families
ID cards, claim status, care programs and the right phone number, without waiting on hold to ask where to start.
Leads toMember portal & care programs
03
Healthcare providers
Eligibility checks, claim lookups and pre-certification, with current phone and fax guidance on the same page.
Leads toProvider portal & pre-certification
Built on the member, provider and employer portals Advantek already offers.
03 / 07
Advantek Benefit AdministratorsFresno, California
04Your new website
Sketched for Advantek
A homepage that speaks to all three audiences.
Advantek’s strengths belong on the first screen, with a clear path for everyone who arrives.
01
Audience paths from the first screen
Employers, members and providers each get their own route from the navigation and the hero.
02
Expertise up front
The clinical team, the dedicated account team and the reporting are visible, not buried.
03
Built to start conversations
An employer consultation and the main line stay one tap away on every device.
advantekbenefit.comConcept homepage
04 / 07
Advantek Benefit AdministratorsFresno, California
05Brandcore work
United Facilities Group
A clearer home for the people behind the work.
A different industry, the same principle: make the people and services behind the work easy to understand. Here is the before and after for United Facilities Group.
ufgworks.comBefore
The inherited siteA crowded first screen, with services buried below the fold.
ufgworks.comAfter
The Brandcore rebuildOne clear promise, the services and a quote request on the first screen.
A focused launch led by one dedicated partner, planned around Advantek’s calendar and with no disruption to daily plan administration.
Phase 01Days 1–3
Strategy with your dedicated partner
A working session with Karina Carillo to set priorities for employers, brokers, members and providers.
Kickoff with your dedicated Brandcore partner
Clear paths for employers, members and providers
Messaging built on your clinical and reporting strengths
Phase 02Days 4–10
Custom build and launch
Our team designs and builds a custom website in Advantek’s brand, with a clear way into every portal.
Custom responsive design that is fast on every device
Direct entry to the member, provider and employer portals
Your review and sign-off before launch day
Phase 03Days 11–70
Web presence and market growth
We grow Advantek’s visibility with California employers and brokers, and keep improving what brings in inquiries.
Local search growth for self-funded benefits terms
Google Business Profile enhancement and review growth
Monthly results review with Karina Carillo
PartnerOne dedicated lead, Karina CarilloLaunchLive in 10 daysGrowth60 days of market growth
06 / 07
Advantek Benefit AdministratorsFresno, California
07The next step
Your dedicated partner
Start with your priorities.
We would welcome a conversation about the experience Advantek wants to create for the employers, members and providers it serves.
Karina CarilloClient Partner · Brandcore
“Advantek already does the hard part: careful administration and real clinical care. My job is to make that easy for every employer, member and provider to see. I would be glad to walk your team through it.”
×Partner Web & Growth Proposal
